Alex, Founder & Designer of Haven Studio

Alex, the creative force behind Haven Studio, specializes in crafting soulful, strategy-driven brands for female-led businesses. Her work revolves around developing custom brand identities, compelling brand stories, and immersive brand experiences to help her clients establish themselves as industry leaders.

Creative Direction & Mood

Alex wanted the images to reflect a high-level, editorial aesthetic—modern, stylish, and expertly curated—but without feeling overly elevated or distant from her audience. The goal was to strike a balance between being a trend-setting expert and a warm, relatable creative.

To keep the shoot elevated yet approachable, I played with angles—shooting from above to create striking compositions and incorporating soft fabric textures to add warmth to the minimalist studio space. I also incorporated movement to create a dynamic, visually engaging gallery that reflects the essence of Haven Studio.

To ensure the editorial feel of Alex’s shoot without making her seem intimidating, I incorporated relaxed posing—such as seated shots and hands-in-pocket moments—to balance confidence with ease.

Location

For this shoot, Alex envisioned a modern yet inviting warehouse studio vibe—a space that felt neutral with a touch of character, blending contemporary aesthetics with coastal and boho influences. Her mood board featured large windows, draped fabric backdrops, and clean white walls, all of which we found in the perfect studio, allowing us to bring her vision to life effortlessly

Aesthetic & Styling

To bring in a fashion-forward edge, we styled Alex in structured suits, adding a refined, editorial feel. To soften the look and introduce natural textures, we incorporated linen and cotton fabrics, a jute rug, and a monochrome beige palette. Accessories like a cream fedora hat and classic white sneakers helped blend polished sophistication with relaxed, approachable energy. Some barefoot shots further enhanced the effortless, down-to-earth feel.

Haven Studio’s brand colours—neutrals, beiges, whites, and deep charcoal—were subtly woven throughout, ensuring the images aligned seamlessly with her visual identity.

The Final Collection

The resulting gallery is a fresh, contemporary take on traditional brand photography. The mix of structured editorial compositions and relaxed, candid moments ensures that the images feel both timeless and versatile. With a neutral, cohesive palette, the collection remains evergreen, providing Alex with high-quality visuals she can use across media for years to come.

Since launching Haven Studio, Alex has successfully built a six-figure business within her first year—a testament to the power of a strong visual identity. By establishing a high-calibre brand presence from the outset, she positioned herself as an industry leader, gaining credibility and trust early on. Her success reinforces the idea that potential clients are far more likely to invest in a new brand when they can connect with the person behind it. By showcasing herself as the face of Haven Studio, Alex not only attracted her ideal audience but also built a brand that people trust, engage with, and are eager to invest in.