You can’t afford to pay someone to do all your marketing, you have no idea where to start and you have a tiny budget?
I hear you! As a photographer I had all the visual content I could possibly need. But I had no idea how to use it. I started putting up images on Instagram everyday, posting on Facebook and I opened a Twitter account. All for it to amount to nothing. No traction, only a couple of likes here or there and I felt like I was spending my whole life on social media, when I needed to be running a business.
It all turned around for me when I learnt how to manage my social media time, how to gain traction and what the mysterious algorithm actually meant for me and my business.
I spent years trying and failing to figure it all out but now I can teach you in less than ONE DAY! That’s right. You can have all the tools you need to get your business up and running in a couple of hours.
I can teach you how to create and organise a month of social media in a couple of hours, so you only have to do your planning once a month. We will talk about trends, branding, themes and how to take a post-worthy photograph. You’ll learn how to market your business on a budget, what click funnels are and how they help you automate your business so you don’t have to do another thing.
Interested but you’re a technophobe? Don’t worry, I have made this course SO simple, and no question is too silly. Now we can all have more play time and less work time.
THE ESSENTIALS
One-on-one brand assessment
What apps you need - Without going overboard
How to work each app for your needs - The basics
Instagram layout, themes, filters and your brand ‘look’
Facebook and how to maximise that platform
Twitter, Pinterest and Snapchat - Do you need them?
Scheduling and forecasting
How to do one month of social media in one day
What you need to know about the current algorithm - The basics
Posts for the next week
Hashtags for your niche
Imagery and how copyright laws apply to you and social media
MARKETING 101
One-on-one brand assessment
How to maximise your traction on each platform and why you don’t use the same ad on all platforms
How to promote your brand on a budget
Target audiences and Custom Audience Lists - what’s the difference?
The ins and outs of target marketing
Marketing campaigns and click funnels - The basics
Mail chimp and how to get email addresses
The best times and days to launch your campaigns for your business
How to read statistics made easy, and how to learn to implement what they say for better results next time
Content creation on brand
What sort of images get more traction than others
PHOTOGRAPHY 101
Have a professional photographer guide you, in camera settings, angles, lighting and more
How to take better photos for your brand
Phoneography vs using a camera
Receive additional professional images by your mentor from your tutorial - For your full use
Lighting - natural light vs ‘studio’ light
Cheap lighting setups for product photography
What you need and how to shop smart for your shoots
Content creation on brand
How to take weeks of content in one day
Incorporating video 101
Basic editing for your brand look
Learn multiple setups
How to shoot with a consistent ‘feel’ through your shots
Props - do you need them?
Photography the basics - PDF for future reference
GO FULL SOCIAL!
One-on-one full brand assessment, social media makeover, tutorial photo shoot and marketing
The Essentials - Social media 101. It’s easy!
Marketing your brand on a budget
Photography 101 so you can promote your business in style, anytime
Photography the basics - PDF
Receive additional professional images by your mentor from your tutorial - For your full use
Brand analysis and cohesive ‘brand look’ styling session
One month of social media all planned out and on brand for your style
Post course follow up
Online support
Influencers 101 - how to avoid the fakes and what precautions to take
EDITORIALS +
Eve Editorial offers a range of full photography packages from full or half day
on-location shoots, personal branding sessions including modern style head shot sessions or studio shoots for those super-clean lines. I have teams who work locally, as well as national or international shoot packages, where we organise a team to go to a location such as Bali, Greece or the Whitsundays depending on the look you are after for your brand. You can come too!
I work with amazing professionals who are some of the best in the business. They include modelling agencies, hair & makeup artists and fabulous on-location support. Please contact me to talk about all the fabulous things we can plan for your next campaign.
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